Activities & Services


JKTPO took part in UPITEX 2024, and showcases rich craftsmen ship of J&K

JKTPO took part in UPITEX 2024, and showcases rich craftsmen ship of J&K

JKTPO took part in UPITEX 2024, and showcases rich craftsmen ship of J&K


Jammu, January 31: The Jammu and Kashmir Trade Promotion Organization once again took the spotlight in Uttar Pradesh International Trade Expo (UPITEX) 2024, held at Lucknow from January 25-29, organized by PHD Chamber of Commerce and Industry (PHDCCI). This event consistently offers an excellent platform for our local emerging entrepreneurs and showcases the exceptional craftsmanship of local artisans, leaving a lasting impression on attendees.


JKTPO, with the participation of 20 exhibitors from Jammu and Kashmir, including 02 women entrepreneurs, showcased authentic local craftsmanship. Our pavilion emerged as a central attraction for buyers and local customers. UPITEX 2024 experienced a significant turnout, with over three lakh visitors from different parts of India, neighbouring regions, and abroad. The stalls by JKTPO garnered attention, particularly for the sale of woollen clothes and dry fruits. Visitors admired the intricately embroidered clothing from Kashmir, and exhibitors expressed delight and satisfaction with the overwhelming response received during the event.

UPITEX 2024 saw the participation of more than 300 exhibitors from across the nation, presenting products from various Indian states and featuring four international participants. Throughout the five-day event, around 1.25 lakh individuals visited, and participated in discussions related to business proposals that amounted to Rs 300 crore.


The stalls representing Jammu and Kashmir were honoured by visits from the Chief Secretary and several cabinet ministers of the Government of Uttar Pradesh. The organization's presentation at the fair, featuring a diverse range of handcrafted items and traditional specialties, was undeniably impressive.


The major attractions included Pashmina Shawls, Kani and Sozni clothes and stoles, dry fruits and Kashmiri Kehwa, world-famous Kashmiri saffron, Phiran, and hand-embroidered garments with intricate Kashmiri patterns etc


Visitors to the JKTPO stalls not only had the opportunity to witness these exquisite products but also engaged with the artisans themselves. The stories behind each creation and the dedication of craftspeople were shared with enthusiasm, creating a unique and immersive experience for attendees.

The substantial business leads generated have the potential to evolve into future orders, indicating promising growth prospects for them. The JKTPO team conveyed appreciation for the enthusiastic response. Serving as both a B2B and B2C platform, the exhibition played a crucial role in bridging cultures and linking local artisans with a wider audience, thereby contributing to the economic growth and empowerment of the region's skilled workforce.


JKTPO's participation in UPITEX 2024 was exceptionally fruitful, underscoring their commitment to promoting and preserving the abundant heritage and cultural diversity of Jammu and Kashmir. JKTPO's persistent efforts to fortify and empower local artisans, emerging young entrepreneurs, startups, and businesses serve as clear evidence of their unwavering commitment.