Empowering Saffron Growers: Organic Certificates
distributed under "Meri Maati Mera Desh" Initiative by JKTPO in
association with InvestIndia.
A
momentous occasion unfolded today at the Jammu & Kashmir Entrepreneurship
Development Institute (JKEDI), as organic certificates were bestowed upon
saffron growers of District Pulwama as part of the "Meri Maati Mera
Desh" initiative, aptly named "Maati Ko Naman, Veeron Ka
Vandan."The event was organized by Jammu Kashmir Trade Promotion Organization
(JKTPO) in association with InvestIndia
under National Programme for Organic Production (NPOP).
The
event was graced by the esteemed presence of Chief Guest Sh. Vikramjit Singh,
IPS, Commissioner/Secretary Industry and Commerce, Government of Jammu &
Kashmir, who felicitated the distribution of organic certificates among the
dedicated saffron growers of Pulwama. This milestone marks a significant stride
towards recognizing and promoting sustainable agricultural practices in the
region.
In
his address to the business community, Sh. Vikramjit Singh, IPS, Commissioner
Secretary of the Department of Industry and Commerce, emphasized the need to
embrace change by pursuing organic certification for their products. He further
highlighted the potential of expanding the organic umbrella to include products
such as cherries, garlic, apples, and more.
"Embracing
the change towards organic certification is not only a strategic move for
businesses but also a responsible choice towards promoting a sustainable
future," said Sh. Vikramjit Singh. "We encourage entrepreneurs and
producers to take advantage of this opportunity and register their products for
organic certification. This not only adds value to their offerings but also
contributes to the overall well-being of consumers and the environment."
Moreover,
Sh. Vikramjit Singh urged businesses to explore the organic potential of
various products that are yet to come under the organic ambit. He specifically
mentioned cherries, garlic, apples, and several other items that possess
qualities that could be enhanced through organic cultivation practices.
Bringing these products into the organic fold would not only cater to niche
markets but also align with the growing demand for healthier alternatives.
Earlier,
the spirit of patriotism and environmental stewardship converged today at the
lawns of the Jammu & Kashmir Entrepreneurship Development Institute (JKEDI)
as a guard of honour and a flag hoisting ceremony kicked off the "Meri
Maati Mera Desh" initiative, by Chief
Guest Sh. Vikramjit Singh, IPS, Commissioner/Secretary Industry and
Commerce, Mr. Khalid Jahangir, MD JKTPO
and Director JKEDI dedicated to honouring the land and the valour of our
heroes.
The
distribution ceremony, executed under the aegis of the National Programme for
Organic Production (NPOP), resonates deeply with the ethos of the "Meri
Maati Mera Desh" initiative, which underscores the vital role of soil
conservation, sustainable farming, and honouring the valour of our Bravehearts.
The event not only acknowledges the tireless efforts of the saffron cultivators
but also solidifies their position as guardians of the land.
Mr.
Khalid Jahangir, Managing Director of Jammu & Kashmir Trade Promotion
Organization (JKTPO), extended a warm and heartfelt welcome to all
participants. He shared the illuminating vision of JKTPO, which is dedicated to
providing comprehensive assistance to saffron farmers in obtaining organic
certifications. These certifications not only validate the farmers' commitment
to eco-friendly practices but also serve as a gateway to expanded markets and
increased consumer trust.
With
an emphasis on fostering growth and facilitating market access, Mr. Jahangir
urged saffron farmers to take full advantage of various initiatives at their
disposal. He encouraged them to explore opportunities like exhibitions and Buyer-Seller
Meetings (BSMs) to showcase their premium produce, connect with potential
buyers, and forge beneficial partnerships. Such platforms, he emphasized, serve
as pathways to unlock a world of possibilities and establish a strong foothold
in the competitive market landscape.
The
event witnessed the active participation of representatives from Invest India,
highlighting the collaborative efforts between various stakeholders in
championing sustainable agriculture and boosting economic growth. This
partnership exemplifies the joint commitment towards fostering a robust saffron
industry that contributes to both local prosperity and national progress.
Among
the distinguished officials present were Mr. Aijaz Ahmad Bhat, IAS, Director
JKEDI, who emphasized the institute's unwavering support towards the growth and
advancement of saffron cultivation in the region. The ceremony was also graced
by officers from the Department of Agriculture and other governmental
departments, signifying the united approach to nurturing a sustainable and
thriving saffron ecosystem in Pulwama.
The
ceremony witnessed an inspiring turnout of saffron growers, who took center
stage as the true heroes of this remarkable achievement. Their participation in
the "Meri Maati Mera Desh" initiative showcases their commitment to
the environment, the region's agricultural heritage, and their determination to
uphold the values of sustainable farming.
The
distribution of organic certificates under the "Meri Maati Mera Desh"
initiative not only celebrates the achievements of Pulwama's saffron growers
but also underscores the collective endeavor to build a resilient, sustainable,
and prosperous future. As the nation commemorates its soil and heroes during
this special week, these efforts stand as a fitting tribute to both the land
and those who nurture it.