Activities & Services


30+ Exhibitors sponsored by JKTPO at Punjab International Trade Expo (PITEX), Amritsar

30+ Exhibitors sponsored by JKTPO at Punjab International Trade Expo (PITEX), Amritsar

30+ Exhibitors sponsored by JKTPO at Punjab International Trade Expo (PITEX), Amritsar


Jammu, 13 December 2022: Jammu and Kashmir Trade Promotion Organization (JKTPO) has participated in 16th edition of Punjab International Trade Expo (PITEX), from 8-12 December 2022 at Amritsar, Punjab, a flagship B2B& B2C event.


Pavilion setup by JKTPO, showcasing the UT’s Culture, Heritage, Handloom and Handicraft and Agricultural products was one of the biggest attractions at PITEX 2022 and witnessed tremendous footfall. PITEX brought together industry, trade and business from all over the country as well as from abroad to be a catalyst of economic growth in the country.  The J&K exhibitors have promoted the uniqueness & strength of J&K to the National & International visitors.


More than 30 exhibitors including Women Entrepreneurs from Hausla, NGOs & Societies along with departments/corporations of J&K Government exhibited unique and wide range of products during the event viz. Pashmina Shawl from Kashmir , Kani Shawls, Sozni work , Handicrafts from Jammu and Kashmir region, Walnut, Kistwari and kashmiri Saffron, Honey and Rajmash from Doda/Kistwar, Modern Textiles /toys/accessories etc.


Special feature of JKTPO pavilion was presence of women entrepreuners and specially-abled societies. Media interaction with Hausla Women Entrepreneurs of J&K was organized in which women entrepreneur of J&K shared their experience with media. Hausla women also shared their entrepreneurial journey, their experiences, and briefed about the support which they are getting from the present government of UT of J&K to make their business more progressive and sustainable. 


The event has provided an excellent platform to the budding and established entrepreneurs of J&K in terms of improved product visibility, retail sales , opportunity for synergetic collaborations through fruitful meets conducted with national and international visitors/buyers, market and competitor knowledge and insights into best practices of business. Huge response in terms of  business leads  was generated which when converted into orders will result into a  good business for the them in  future.


Mr Khalid Jahangir, JKAS, MD, JKTPO observed that showcasing of unique products of Jammu and Kashmir in such kind of events helps to improve overall business ecosystem of UT of J&K. He stressed on importance of promoting authentic quality products from J&K at national & international level events ensuring forward market linkages. He informed that JKTPO under the aegis of Department of Industries and commerce is providing both physical and e-commerce marketing platform to entrepreuners of J&K. Initiatives like participation in MSME Expo, GI Fair, India International Trade Fair, IHGF Fair, Agrotech Fair , onboarding drives on ONDC platform, walmart vriddhi, flipkart , and proposed onboarding drives  on GeM are few to mention.