Activities & Services


J&K TPO organised ONDC onboarding drive at Jammu

J&K TPO organised ONDC onboarding drive at Jammu

J&K TPO organised ONDC onboarding drive at Jammu


Jammu and Kashmir Trade promotion Organisation (JKTPO) organised on boarding drive of Open Network for Digital Commerce (ONDC) at Udyog Bhawan Jammu. ONDC Seller Partners E-Samudaay and Mystore assisted onboarding of sellers, artisans, retailers, small merchants and traders on their platform through which they can sell their product on ONDC Network. This onboarding drive is the continuation of ONDC awareness workshops organized in September in both divisions of Jammu & Kashmir.


Earlier such onboarding drive was also organised in Srinagar by JKTPO. This drive is one of the initiatives of JKTPO for providing marketing platforms for entrepreneurs.  This in addition to various physical market platforms being given to entrepreneurs by JKTPO in form of participation in trade fairs, exhibitions, expos and Buyer seller meets.


Earlier Imran Mehmood, FA/CAO JKTPO in his welcome address highlighted the importance of Digital commerce for growth of business. Mukesh Thappa, General Manager, JKTPO briefed the audience about ONDC network and benefits of onboarding on it . ONDC is being established as a first of its kind initiative globally to pave the way for reimagining digital commerce in India and establishing a globally replicable model for digital commerce. This will be an open network with established registries, enabling wide-scale participation by digital commerce ecosystem players in India through multiple gateways.


The onboarding drive was led by Sanjay Keshwani, CEO E-Samadaay, Sagar Krishna, Head Customer success E-Samadaay and Mr. Banu Pratab Singh Vice President Sales & Alliances Mystore. ONDC Seller partners gave detailed presentation on the benefits of getting onboarded on this digital platform and the working of ONDC network was explained and demonstrated in detail.


After that Seller partners of had a one to one networking and onboarding sessions with participants and onboarded them on the seller platform on spot. The onboarding drive was attending by women entrepreneurs, e-commerce players, retailers and artisans and other entrepreneurs. The Session was also attended by Chairperson FICCI Flo-THE WOMEN'S WING OF FICCI, Ritu Singh and other representatives from FICCI Flo-THE WOMEN'S WING OF FICCI, Jammu &Kashmir and Ladakh Chapter. Among those who registered onspot/ initiated onboarding process include Anmol Shakti, Impact Handloom WIC ltd., Krishna It Services, Meena Crations, Kart Shot, Nazrana Fine Jewells, Pure Mart, Oriental Handloom  etc.


This onboarding drive is in line of the planned events to be held across the UT for the promotion of ecommerce and attract the local entrepreneurs of J&K towards digitalisation.