Activities & Services


Export Awareness Drive by JKTPO reaches Kathua

Export Awareness Drive by JKTPO reaches Kathua


Export Awareness Drive by JKTPO reaches Kathua

Jammu, November 11, 2022: Jammu and Kashmir Trade Promotion Organization (JKTPO) organized an export awareness workshop in association with Agricultural and Processed Food Products Export Development Authority (APEDA), Directorate General of Foreign Trade (DGFT), Federation of Indian Export Organisations (FIEO), Export Credit Guarantee Corporation of India Ltd (ECGC) , State Bank of India (SBI), Invest India and Wool and Woolens Export Promotion Council (WWEPC) in Kathua. This is 3rd workshop in a row after covering Kishtwar and Udhampur.


The workshop included detailed sessions on Benefits of exports, process of getting IEC code, awareness regarding India Business Portal and India Trade portal, credit linkages for exports and credit risk insurance facilities and potential of products of region in international market.


The workshop is in continuation of the planned events to be held across the UT to promote exports from all districts of Jammu & Kashmir under District as Export Hub Scheme/ODOP initiative. Export Awareness Workshops at district level aims to boost and support exports from UT of J&K and with focus on developing each district as export hub under District as Export Hub/ODOP initiatives.  The workshop was also focused on potential of ODOP products and other focus products of Kathua district including Mushroom, Basohli Paintings, Basohli Pashmina, etc.


Mr. Atul Gupta, Additional Deputy Commissioner inaugurates the workshop and addressed the gathering informing about major products from Kathua which have potential for exports and highlighted the importance of the export awareness workshop which is very well planned as it covers all the major aspects for exports, right from documents required to get IEC Code, market linkages including e-commerce linkages , financial and insurance assistance. He further added that more such workshop should be organized at district level on continuous basis.


Ms. Kausar Fatima, Business Development Manager, APEDA, Jammu started the session with a brief introduction about APEDA and with a focus to take local agricultural and allied products of Kathua to global market. Special focus was on Mushroom and other local products of district which have a huge export potential and has currently in huge demand in international market. She also mentioned that button mushroomhas a huge export potential. She further added that even mushroom in dry form is in a very high demand.


Mr. A.K. Bhushan, Deputy DGFT, Jammu, during his address, apprised the participants with role of DGFT in international trade. Mr. Bhushan reflected upon the kind of documentation and procedures necessary for entering into international business and other related issues. Mr. Bhushan, while interacting with the participants, highlighted the relevance of bridging the information gap. He provided the necessary guidance to the participants to update their knowledge by explaining them about various Government of India Export related schemes like MEIS.


Introduction to Indian Business Portal and Indian Trade portal was delivered by Mr. Gaurav Gupta, Assistant Director FIEO. He also discussed ways to cater to the international demand of products through the local suppliers of Kathua.


The participants were informed about Credit Facilities, Hedging Benefits and Trading by the customer on FX-Retail Platform by Mr Divij Kataria, Manager (Regional Treasury Marketing Unit), State Bank of India, Delhi. He explained about various competitive loan products on offer from SBI for exporters.


Mr. DebiPrasad, Executive Officer, ECGC Srinagar gave details about Credit Risk Insurance and related services for exports and gave a detailed insight on how exporters can safeguard their shipments and money for exports.


Mr. Harpreet Singh from ODOP team of DPIIT, Ministry of Commerce gave a presentation on “One District One Product“ initiative undertaken by Invest India in Jammu and Kashmir. He highlighted that Invest India in collaboration with JKTPO are continuously coordinating to provide market linkages for ODOP Products as identified for Jammu and Kashmir through Buyer Seller Meet, workshop etc.


Mr. Romesh Khajuria, Chairman Wools and Woolen Export Promotion Council (WWEPC) speaking on the occasion mentioned that that more than 12 lakh families are associated with wool producing activities in Jammu &Kashmir.  Wool industry has huge export potential which in turn will provide jobs and employment opportunities in rural areas. He highlighted the uniqueness of Basohli Pashmina and its potential to be tagged as GI.


Earlier, Mr Aditya Chuni, Manager, Jammu and Kashmir Trade Promotion Organization (JKTPO) briefed the audience about mandate and various trade and export promotion initiatives undertaken by Jammu and Kashmir Trade Promotion Organization. He further added that JKTPO regularly organizes and participates in various activities like Buyer-Seller Meets, Trade Fairs, Exhibitions, Conferences, Seminars, etc. at National and International level for registered members &women entrepreneurs. For participation in these events, Startups Exporter/ Entrepreneurs/FPOs/other Sellers from can register themselves on JKTPO’s website -


All District officers of Agriculture, Horticulture, State Rural Livelihood Mission, Handicraft and Handloom, Industries and commerce, Agriculture Marketing Officer  who are also members of District Level Export Promotion Committees and Industry associations, Industrialists,  Self Help Group members,  Artisans, Farmers, FPOs , attended the workshop.