Activities & Services


DDC Chairperson Doda in presence of Deputy Commissioner Doda and MD JKTPO declared the Fest open

DDC Chairperson Doda in presence of Deputy Commissioner Doda and MD JKTPO declared the Fest open

DDC Chairperson Doda in presence of Deputy Commissioner Doda and MD JKTPO declared the Fest open

13 June 2024, Bhaderwah, Doda District: The picturesque town of Bhaderwah in Doda District of J&K came alive today as the Lavender Fest 2024 was inaugurated amidst great enthusiasm and anticipation. This annual festival, celebrating the harvesting season of lavender flowers, promises a captivating experience on 13th and 14th June, 2024, with a diverse array of activities, exhibitions, and cultural events.

This year’s Lavender Fest was organized by Jammu and Kashmir Trade Promotion Organization in coordination with the District Administration of Doda to celebrate lavender's economic and medicinal significance for the people of Jammu & Kashmir. It aims to promote the Bhaderwah region for its unique floriculture crop. The primary focus was on providing market linkages to local farmers and facilitating access to the global market on a single platform. Additionally, it also aimed to integrate with the agri-tourism sector to increase tourist influx in the town, thereby promoting the Purple Revolution and establishing it as a brand.

The festival was officially opened by Sh. Dhananter Singh Kotwal, Chairman, District Development Council. The inaugural ceremony was a grand affair, attended by dignitaries, local officials, farmers, buyers from all over India, exhibitors, and lavender enthusiasts from various parts of the country.

Welcoming the participants to the fest, Sh. Khalid Jahangir, MD, JKTPO highlighted JKTPO’s efforts to bringing in fresh investment into the UT in spite of being a relatively new organization. He also stated “It is important to scale the production of lavender as the demand is high in the international market. Currently Bhaderwah produces Lavender Oil in minimal quantity and it is high time that the farmers scale up the production and improve their livelihood.

In his inaugural address, Sh. Dhananter Singh said, "The Lavender Fest is a testament to the potential of agri-tourism in Jammu and Kashmir. Lavender is in demand in the international markets but there is also tough competition from countries like China and Bulgaria. With this Lavender Fest, JKTPO is focusing on transforming the livelihoods of farmers in the region by bringing buyers with sellers under one rough."

The ceremony featured the traditional lamp lighting, followed by a ceremonial walk through the exhibition areas and interacting with the exhibitors. Addressing the audience, Sh. Harvinder Singh, District Development Commissioner stated that “Bhaderwah is known for its vegetation due to products like Millets, Rajmash, Basmati Rice, Lavender etc., and there are many meadows in this region which make this region colourful.”

Highlights of the event:

Interactive Panel Discussion: Experts in the field of lavender cultivation and essential oil extraction participated in the informative panel discussion. This session aimed to educate local farmers and entrepreneurs on the benefits of lavender farming and its economic potential.

Lavender Products Exhibition: An exhibition showcasing a wide range of lavender-based products, including oils, cosmetics, and crafts, highlighted the diverse applications of this versatile plant. Local artisans and businesses will have the opportunity to display and sell their products.

Cultural Performances: The festival had feature traditional music, dance, and folk performances, celebrating the rich cultural heritage of the region. Local artists entertained the audience with captivating performances at the fest.

The fest will continue, 14th June where the buyers with senior officials will visit the lush lavender fields, learning about the cultivation process and the various uses of lavender. The fragrant blooms provide a stunning backdrop for photography and relaxation.

The festival was also attended by Prof. JP Singh Joorel, Rector, Bhaderwah Campurs, University of Jammu; Sh. Atul Sharma, MD, Handloom Corporation; Dr. Neeraj Kotwal, Chief Scientist, SKUST Jammu; Dr. VP Rahul, Senior Scientist, CSIR; Dr. Siya Ram Meena, Senior Technical Officer, IIM Jammu; Sh. Kulraj, JD, Handicraft and Handloom, Jammu; Sh. Sourabh Sharma, GM, JKTPO;  Ms. Maansi Gupta, MD, MG Design School; Mr, Gaurav Mittal, MD, Aromatic and Allied Chemicals Ltd; other senior officials, entrepreneurs and farmers.