Activities & Services


J&K showcased Agri and food processing products in J&K Agro and Food Fest hels at SKUAST Jammu

J&K showcased Agri and food processing products in J&K Agro and Food Fest hels at SKUAST Jammu

Chief Secretary J&K inaugurates Jammu Kashmir Agro & food Fest Trade Promotion Organisation (JKTPO) organised “J&K Agro and Food Fest 2023” a Mega International Trade Fair cum Exhibition at Bab Jitto Auditorium SKUAST  Jammu in collaboration with Trade Promotion Council of India (TPCI) to give boost to Trade and Commerce in UT


J&K showcased Agri and food processing products in J&K Agro and Food Fest held at SKUAST Jammu

Jammu, August 27, 2023 – The Jammu and Kashmir Trade Promotion Organization (JKTPO), in collaboration with the Trade promotion Council of India (TPCI) organised first edition of J&K Agro and Food Fest 2023 at Jammu. The Buyer seller Meet was inaugurated virtually by Chief Guest, Sh. Arun Kumar Mehta Chief Secretary UT of J&K. The event was held in Baba Jitto Auditorium complex of Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu. Addressing on the occasion Chief secretary of J&K stated that every product of J&K is unique and based on the feedback of buyers, good packaging, marketing and e commerce opportunities will make each district of J&K an Export hub. Speaking on the occasion, Chief Secretary said that each district should have clear export plan so that buyers from all over India gets benefitted. He also said the Jammu & Kashmir is agriculture and tourism-based economy and state have many advantages in agriculture production over the other parts of country. He further added that in coming years J&K’s agriculture produce will becomes double and will contribute to increase the share of SGDP of J&K.

At the onset, Sh. Khalid Jahangir, the Managing Director of JKTPO, extended a warm welcome to the Sh. Arun Kumar Mehta, Chief Secretary J&K for addressing and give valuable inputs to gathering. He also welcomed esteemed dignitaries, distinguished buyers, sellers, and all participants gathered at the occasion. He enthusiastically emphasised the efforts performed with the wise leadership of Chief Secretary J&K and Commissioner Secretary I&C, Sh. Vikramjit Singh for their guidance and support. He said JKTPO is mandated to organize buyer seller meets for the promotion of unique and ODOP-DEH products of J&K. He added that due to genuineness and originality of the products of Jammu and Kashmir, it has attained excellent acceptance among international buyers and traders. He emphasized that this International Buyer Seller Meet stands as a pivotal initiative that aimed to increase trade and exports while showcasing the region's excellent offerings made from local agricultural and horticultural products.

Speaking at the event, Shri Vikramjit Singh, Commissioner/Secretary, Industries & Commerce Department, said that the genuine strength and potential of J&K's agricultural products lies in their uniqueness, as many of our items are not produced in other regions of J&K. Recognising the JKTPO's commitment, he noted that fostering an environment for business that actively supports trade and exports will help Jammu and Kashmir to flourish and prosper economically. He stressed that J&K’s Agri and food products are unique and buyers from abroad will guide us in realizing the needs of National & International Market

He emphasised the significance of such programmes in empowering local farmers, sellers, and producers and enhancing Jammu and Kashmir's socioeconomic environment. He said that this inaugural event is set to become the flagship event and is planned to be held annually in both Jammu and Kashmir divisions.

J&K Agro and food Fest 2023 was attended by 24+ buyers from countries like Canada, Kuwait, Oman, UAE, Qatar, Bangladesh Ireland and Saudi Arabia. The event has also 50+ buyers from various parts of India, whereas 80+ sellers from various districts of UT participated and showcased their products from the Agro-food sector. This gave sellers the chance to highlight their products and build relationships with new clients/buyers.

Products from the Jammu and Kashmir regions nominated as ODOP and GI tag designations were given special consideration for promotion in the event.

Sh Sandip Das Deputy Director General, TPCI, presented the vote of thanks and showcased an unwavering appreciation for JKTPO's initiative, symbolizing the collaborative spirit between organizations dedicated to elevating J&K’s products and their producers into the global stage. Their collective participation accentuated the event's commitment to fostering growth, innovation, and cross-sector collaboration.

The exhibitors of event comprised of start-ups, FPOs, and individual sellers with a wide range of products with special focus on Agri based ODOP products from J&K. The products included Basmati, Honey, Red chillies, saffron, Pecanuts, dry fruits, spices, kahwa, Spices, Anardana, ,Lemon Grass Oil, Apples, Dry Fruits Rajmah Amla and Mushroom etc  and the event ensured great insight into the demand and likeability of these products. It also encouraged the participating exhibitors to further participate in such outreach exercise.

This event is an opportunity to facilitate business-to-business (B2B) with domestic and international buyers and business-to-consumer (B2C) interactions. It will offer opportunities for networking, lead generation, and collaborations between industry professionals. The event is expected to boost trade domestically and internationally, thereby expanding economic prospects and strengthening trade ties with other countries.

A distinguished gathering of eminent personalities graced the occasion includes Divisional commissioner Jammu, Sh Ramesh Kumar IAS, Director handloom and Handicraft Jammu Sh Vikas Gupta,  Director Industries and Commerce Jammu Sh K S Chib ,  Registrar SKUAST ,Dr S K Gupta,  and agribusiness students of  SKUAST, Industrial associations and officials from Industries and commerce , SIDCO SICOP and other departments.