JKTPO
organized webinar on “Building Successful Startup from J&K” on National
Youth Day
Jammu, January 12th, 2023: Jammu and Kashmir
Trade Promotion Organization (JKTPO) organized a webinar for StartUps, students
& entrepreneurs on “Building Successful Startup from J&K”. J&K own successful StartUp founder Ms.
Ridhima Arora was Guest speaker/Expert on the occasion . StartUp activities
resonate with youth and their spirit, and this webinar coinciding with National
Youth Day making it more special.
The objective of this webinar was to spread
J&K StartUp Success Stories among J&K based startup founders, aspiring entrepreneurs,
students and making them aware of Challenges and opportunities for StartUp
ideas in J&K and how to overcome challenges and utilize opportunities in
order to succeed as a StartUp founder and raising funds from outside world to
validate StartUp ideas and business models.
Ms. Ridhima Arora, is Founder of StartUp “Namhya Foods” for
making healthy food items with herbs and ayurvedic ingredients. Namhya Foods is
trying to rebuild the natural way of eating with goodness of Indian herbs and
natural ingredients.Namhya is an effort to bring back the golden heritage of
long forgotten basic Indian foods that blend with today’s lifestyle. They have
already touched more than 5 million people in just three years of existence. Namhya
Foods has been covered on platforms like Shark Tank India, Josh Talks, TEDx,
Better India, Your story, Business World Inc 42, Global Change Makers 2021
Google (As Digital Awards Winners).
Ms.
Ridhima talked about her StartUp journey as a founder and shared her thoughts,
experience on the theme of webinar. She shared the sales and marketing strategy
for stratups and how startups can avail benefits of digital commerce through
own websites and platforms like, Amazon, Big Basket, etc
She
also shared strategy of building brand and how to make your brand global. She
spoke about focusing on StartUp idea, fulfilling customer needs, quality and
advised participants not to start a venture for the limelight and attention it
gets.
She
spoke about strategy to raise funds by stratups. She shared her real life
experience about how female founders face questions about marital status, children,
and other gender specific queries while fund raising.
She
advised StartUp founders to focus on consistency, hard work, building
relationship with customers, product pricing and quality to become a Successful
StartUp founder and not to chase investors rather build a sustainable StartUp
with real revenues and profits. This webinar helped participants to
understand finding feasible StartUp ideas.
Doing R&D, process to get relevant licenses, marketing strategy and
building Direct to Consumer brand like Namhya.
JKTPO
under the aegis of Department of Industries and Commerce, has started a series of webinars in which virtual sessions will
be organized every month on themes covering StartUp success stories from
J&K, Founders Talks and Knowledge Talks with guest speakers from StartUp
ecosystem. JKTPO is working towards building a
thriving StartUp ecosystem in J&K by promoting StartUp culture and
fostering entrepreneurship spirit in collaboration with other departments and
agencies working in startup ecosystem especially Incubators , educational
institutes and also startup accelerators with focus on StartUp Investor connect
and Market linkages in order to improve overall startup ecosystem in J&K.